Q&A: Judy Joo – Jinjuu

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Korean-American Londoner Judy Joo successfully made a name for herself as the first female UK Iron Chef. After opening Jinjuu in London and opening another branch in Hong Kong at the end of 2015, she’s back in town to launch a new brunch menu featuring her take on classic Korean flavours.

What can diners look expect at the new Jinjuu brunch?
Our brunch diners can look forward to a wide array of traditional and modern Korean food. From Korean fried chicken to kimbap, diners even have the option to make their own bibimbap with our house cured yuja salmon.

Korean culture, particularly food, has become very popular recently. What is it about the cuisine that makes it so appealing?
It’s full of flavour and I think people love the bright, punchy flavours of Korea – there’s nothing subtle about it. I think it’s fiery and dramatic, just like the people of Korea! Our national dish is kimchi and it showcases just what Korean food is all about. It’s good for you, but at the same time it’s really tasty.

Why did you choose the name Jinjuu for your restaurants?
Jinjuu means pearl in Korean. It’s a very symbolic name, as pearls are mysterious in nature – they represent purity, longevity, wisdom and are often depicted in myths as having magical powers. 

Jinjuu 12pm-3pm, UG/F, 32 D’Aguilar St, Central, 3755 4868; jinjuu.com

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