Q&A: Maggie Tse of AOGP

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Emily Cheng speaks to AOGP’s founder about her decision to leave the big brands behind

AOGP is not the world’s most telling brand name, yet the acronym is by no means insignificant. As the brand’s founder and sole jewellery designer Maggie Tse explains, the name has its roots in the very philosophy of her company. “AOGP means ‘An On Going Project’, which I think describes my design process… Designing doesn’t come to me instantly, I draw upon past observations and experiences to influence what I create now and in the future.” 

Tse, a thin 35-year-old clad in dark clothing and a sharp black bob looks like she was born to work in the design industry but her career, like her brand, has always been a work in progress subject to constant change. Tse graduated from Hong Kong Polytechnic University in 2002 with a degree in fashion design and after working for more than a decade in the fashion industry – with brands like Anteprima and Agnès B – she finally decided she needed to make a change. She wanted something more. “I asked myself, ‘What do I want to do in the future? What path do I want to take?’” she recalls. “I realised that I wanted to create something alternative and less commercial.” It was this train of thought that led to the inception of AOGP.

Tse constructs necklaces and body jewellery from delicate brass chains that strike a balance between contrasting minimalistic styles with intricate details. Each piece can be worn in a variety of different ways, offering versatility to her customers. “I hope to give my customers space to play with the pieces,” says Tse. “Having a technical base [in fashion design] really helped me visualise my designs in a 3D way. People are increasingly seeking items with more character – pieces that are unique.”

As of now, Tse is getting ready to release her next jewellery collection, for which she hopes to change up the structural qualities. “My designs so far have been quite simple, and I hope that I can keep that simplicity while adding a little irregularity to the construction,” she explains. “Through working and designing, sometimes I lead myself into different and unexpected directions.”

AOGP Unit S202 Block A, PMQ, 35 Aberdeen St, Central, 3170 3965; aogp.net.

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